Gulmarg, Sep 18: Chief Minister Omar Abdullah is urging stakeholders to unite in boosting tourism in Jammu and Kashmir during a closed meeting in Gulmarg. He emphasized collaboration is key to reviving the industry.
Abdullah’s Call to Action for Tourism Stakeholders
During the meeting at the newly inaugurated Gulmarg Convention Centre, Abdullah expressed his sharp displeasure with local tourism stakeholders. He accused them of failing to support his government’s efforts and remaining silent amid political attacks.
“I feel abandoned by you all during these challenging times,” Abdullah stated, referring to the lack of public defense from industry players when opposition critics targeted tourism policies.
Key Initiatives for Tourist Growth
As the Chief Minister oversees tourism, he shared several initiatives aimed at reviving the sector. These include a cycling festival in Pahalgam and promotional drives following the tragic April 22 attack that resulted in the deaths of 26 tourists.
Highlighting the urgency of support, Abdullah warned that his administration would review lease agreements for hotels in key tourist destinations such as Jammu, Katra, Pahalgam, Sonamarg, Srinagar, and Gulmarg. He criticized the “selective leakage” of official orders, where only certain directives reach media and adversaries.
Concerns Regarding International Promotions
Adding to his frustrations, Abdullah pointed out the backlash over a proposed tourism promotion visit to Paris. He clarified that neither he nor his advisor Nasir Aslam Wani would attend this trip; instead, state tourism would be represented by officials and travel associations.
“It’s the tourism entrepreneurs and travel agencies that should be our front-line representatives,” he stated. This representation could enhance public perceptions and press coverage while promoting the region as a viable travel destination.
The Need for Collective Strength to Boost Tourism
Abdullah stressed that the economy of Jammu and Kashmir relies heavily on tourism and related sectors and that revival efforts would not succeed without unified action from both public and private stakeholders.
“To regain the vibrancy of our tourism, we need your active participation,” Abdullah urged, highlighting the integral role local businesses play in sustaining the tourism industry. Tourism remains a lifeline for many communities in the region.
Statistics show that tourism has consistently driven Jammu and Kashmir’s economic growth. In recent years, a drop in visitor numbers has severely impacted local economies. Addressing this downturn requires stakeholders to engage more actively with government initiatives.
Abdullah’s comments signal an urgent call to action for those involved in the tourism sector. **By collaborating effectively, the stakeholders can enhance the region’s appeal and attract tourists once more.** Maintaining momentum in these efforts will require ongoing commitment and strategic partnerships.
As the situation unfolds, stakeholders in Jammu and Kashmir’s tourism industry must take heed of the Chief Minister’s message. A joint effort is critical for revitalizing tourism and ensuring the future economic health of the region.
